![]() ![]() But at the end of the day it’s about the user at home, and what we believe is we give the user a lot of choice depending on what your price points are, what your performance requirements are, whether you want to use a water cooler, or an air cooler, I think we give you a lot of choice in the processor market.ĭavid McAfee, AMD: I’ll add a little bit to that. Benchmarks are important – they give you a view of competitiveness. When we look at gaming performance, we do our best to benchmark clearly, and all of our stuff is apples to apples. We did that on purpose, it's a harder test than R15. You might have noticed that we switched from Cinebench R15 to R20. But at some point you have to compare X to Y, and so we will use benchmarks. Lisa Su: We also believe that real world applications are important, no doubt about it. ![]() PCWorld: Last night Intel made a large pitch to us that we’re using artificial benchmarks, benchmarks that aren’t used by the real world, and they’re trying to influence the community to move away from that model. Now obviously if mainstream is moving up, Threadripper is going to have to move up up. You will see future generations of Threadripper from us. Lisa Su: Threadripper is still an important step up. Tarinder Sandhu, Hexus: Given that you’ve got 24+ threads now in mainstream Ryzen (the 12-core), can it be argued at all that it’s kind of stepping on Threadripper’s toes? You will see more from us with Threadripper. We see both content creators as well as workstation needs, and Threadripper has done well. Look, we love the high-end desktop market. You will definitely see more Threadrippers from us. You will see more Threadrippers (plural) from us. It sort of took a life of its own on the internet. ![]() I don’t think we ever said that Threadripper was not going to continue. Lisa Su: You know what’s interesting – some of these things that circulate, on the internet. Mark Hachman, PC World: There was no mention of Threadripper? Have you updated the roadmap? What we believe is we are giving the community an exceptional set of products, and that’s how we feel about it. ![]() All I can say is that the community is very important to us, to each one of us. We have so much advice that people are giving to us. We are very flattered that there are so many people who wonder what we are doing, whether it’s Ryzen, or Navi, how we’re doing in IPC, the core count, the frequency, the price. Lisa Su: Of course what I would like to say is that I read more than any of those guys think. Is the rumor mill around AMD products a little out of control sometimes? Gordon Ung, PC World: Speaking to the 16-core, there’s so much passion in the PC community and in the forums. This roundtable occured before the E3 announcements, and so some questions have been removed as they were answered during AMD's event there. Where possible and known, the question provider is noted. As with our other roundtable transcriptions, the wording may be edited to make it more readable, as well as grouping questions together based on topic. Lisa Su, Head of RTG David Wang, and other AMD senior staff on hand to answer questions directly. The roundtable was around six members of the press, CEO Dr. Su came across a series of topics: AMD’s roadmaps, discussions about process technology, a number covering AMD’s market prowess as well as tackling incumbents, and even some discussion on where AMD is headed in the future. Along with the CPU, AMD also lifted a corner to its upcoming Navi graphics processor lineup, stating that initial products will be targeting RTX 2070 performance with the new RDNA architecture, with the RX 5700 family coming in July as well. These processors will be launched on 7/7, and will also be the first consumer processors to offer PCIe 4.0 connectivity. AMD presented benchmarks which showed raw single thread performance parity at lower frequencies, and the company promotes that its CPUs can equal Intel’s performance at lower power due to the process node technology and features within the chip. The key announcement of the day was the consumer processor line, Ryzen, is being updated with higher core performance, 7nm chiplets, and up to twelve cores for less than half of the price of Intel’s twelve core processor. After AMD’s keynote, we joined a small roundtable of journalists to put questions to AMD’s CEO, Dr. AMD is going all-in with its chiplet CPU architecture, as well as with its new RDNA graphics architecture for the upcoming Navi graphics product family. The biggest news of the annual Computex trade show came from AMD: the company is poised to launch its next generation Zen 2 microarchitecture, along with updates to its Ryzen and EPYC product lines. ![]()
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